Executive briefs · 109 plazas
Brief 1-página por plaza, consolidando 5 productos. Pulsa cualquier plaza → vista print-ready (Cmd/Ctrl+P → guardar PDF).
| Plaza | Estado | TAM total (5 prod) | Productos | Cesa pts (sum) | Brief |
|---|---|---|---|---|---|
| ZMVM (Valle de México) | Ciudad de México | $8,116M | 5/5 | 35 | abrir brief → |
| ZM Monterrey | Nuevo León | $2,825M | 5/5 | 40 | abrir brief → |
| ZM Guadalajara | Jalisco | $2,379M | 5/5 | 15 | abrir brief → |
| ZM Cancún | Quintana Roo | $1,829M | 5/5 | 55 | abrir brief → |
| ZM Tijuana | Baja California | $1,567M | 5/5 | 15 | abrir brief → |
| ZM León | Guanajuato | $981M | 5/5 | 5 | abrir brief → |
| ZM Puebla | Puebla | $975M | 5/5 | 25 | abrir brief → |
| Juárez | Chihuahua | $962M | 5/5 | 15 | abrir brief → |
| ZM Querétaro | Querétaro | $910M | 5/5 | 35 | abrir brief → |
| Mexicali | Baja California | $855M | 5/5 | 5 | abrir brief → |
| ZM Mérida | Yucatán | $800M | 5/5 | 75 | abrir brief → |
| ZM La Laguna | Coahuila | $791M | 5/5 | 10 | abrir brief → |
| ZM Aguascalientes | Aguascalientes | $716M | 5/5 | 5 | abrir brief → |
| Hermosillo | Sonora | $678M | 5/5 | 5 | abrir brief → |
| Culiacán | Sinaloa | $620M | 5/5 | 5 | abrir brief → |
| Chihuahua | Chihuahua | $597M | 5/5 | 20 | abrir brief → |
| ZM Toluca | Estado de México | $592M | 5/5 | 10 | abrir brief → |
| Saltillo | Coahuila | $571M | 5/5 | 5 | abrir brief → |
| Los Cabos | Baja California Sur | $532M | 5/5 | 5 | abrir brief → |
| ZM San Luis Potosí | San Luis Potosí | $487M | 5/5 | 20 | abrir brief → |
| Morelia | Michoacán | $473M | 5/5 | 5 | abrir brief → |
| Acapulco | Guerrero | $415M | 5/5 | 10 | abrir brief → |
| Durango | Durango | $415M | 5/5 | 10 | abrir brief → |
| Centro (Villahermosa) | Tabasco | $392M | 5/5 | 10 | abrir brief → |
| Irapuato | Guanajuato | $383M | 5/5 | 5 | abrir brief → |
| La Paz | Baja California Sur | $382M | 5/5 | 5 | abrir brief → |
| Ensenada | Baja California | $362M | 5/5 | 10 | abrir brief → |
| ZM Reynosa-Río Bravo | Tamaulipas | $339M | 5/5 | 5 | abrir brief → |
| Celaya | Guanajuato | $330M | 5/5 | 5 | abrir brief → |
| Cajeme (Cd. Obregón) | Sonora | $313M | 5/5 | 30 | abrir brief → |
| Othón P. Blanco (Chetumal) | Quintana Roo | $311M | 5/5 | 5 | abrir brief → |
| Mazatlán | Sinaloa | $310M | 5/5 | 5 | abrir brief → |
| ZM Veracruz-Boca del Río | Veracruz | $305M | 5/5 | 10 | abrir brief → |
| Tuxtla Gutiérrez | Chiapas | $298M | 5/5 | 5 | abrir brief → |
| Tepic | Nayarit | $285M | 5/5 | 5 | abrir brief → |
| Los Mochis (Ahome) | Sinaloa | $284M | 5/5 | 5 | abrir brief → |
| San Juan del Río | Querétaro | $258M | 5/5 | 5 | abrir brief → |
| ZM Matamoros | Tamaulipas | $250M | 5/5 | 5 | abrir brief → |
| Xalapa | Veracruz | $245M | 5/5 | 5 | abrir brief → |
| Nuevo Laredo | Tamaulipas | $243M | 5/5 | 5 | abrir brief → |
| ZM Cuernavaca | Morelos | $218M | 5/5 | 10 | abrir brief → |
| Puerto Vallarta | Jalisco | $217M | 5/5 | 10 | abrir brief → |
| Ciudad Victoria | Tamaulipas | $213M | 5/5 | 10 | abrir brief → |
| ZM Pachuca | Hidalgo | $200M | 5/5 | 10 | abrir brief → |
| Uruapan | Michoacán | $194M | 5/5 | 5 | abrir brief → |
| Nogales | Sonora | $192M | 5/5 | 5 | abrir brief → |
| Tehuacán | Puebla | $189M | 5/5 | 5 | abrir brief → |
| Tapachula | Chiapas | $173M | 5/5 | 5 | abrir brief → |
| ZM Tampico | Tamaulipas | $170M | 5/5 | 5 | abrir brief → |
| Campeche | Campeche | $165M | 5/5 | 10 | abrir brief → |
| Chalco | Estado de México | $158M | 5/5 | 0 | abrir brief → |
| Coatzacoalcos | Veracruz | $156M | 5/5 | 5 | abrir brief → |
| Monclova | Coahuila | $155M | 5/5 | 5 | abrir brief → |
| Chilpancingo de los Bravo | Guerrero | $151M | 5/5 | 0 | abrir brief → |
| Oaxaca de Juárez | Oaxaca | $143M | 5/5 | 10 | abrir brief → |
| Cárdenas | Tabasco | $139M | 5/5 | 5 | abrir brief → |
| Carmen | Campeche | $139M | 5/5 | 10 | abrir brief → |
| Silao | Guanajuato | $127M | 5/5 | 5 | abrir brief → |
| Guanajuato | Guanajuato | $126M | 5/5 | 65 | abrir brief → |
| Bahía de Banderas | Nayarit | $125M | 5/5 | 10 | abrir brief → |
| Comalcalco | Tabasco | $123M | 5/5 | 5 | abrir brief → |
| Manzanillo | Colima | $122M | 5/5 | 5 | abrir brief → |
| Salamanca | Guanajuato | $121M | 5/5 | 0 | abrir brief → |
| San Miguel de Allende | Guanajuato | $120M | 5/5 | 0 | abrir brief → |
| Fresnillo | Zacatecas | $119M | 5/5 | 5 | abrir brief → |
| Navojoa | Sonora | $119M | 5/5 | 0 | abrir brief → |
| Zamora | Michoacán | $114M | 5/5 | 0 | abrir brief → |
| Piedras Negras | Coahuila | $114M | 5/5 | 5 | abrir brief → |
| Cuautla | Morelos | $110M | 5/5 | 5 | abrir brief → |
| Lázaro Cárdenas | Michoacán | $109M | 5/5 | 0 | abrir brief → |
| Tulancingo de Bravo | Hidalgo | $107M | 5/5 | 0 | abrir brief → |
| San Cristóbal de las Casas | Chiapas | $107M | 5/5 | 5 | abrir brief → |
| Córdoba | Veracruz | $103M | 5/5 | 5 | abrir brief → |
| Colima | Colima | $100M | 5/5 | 5 | abrir brief → |
| Ciudad Valles | San Luis Potosí | $98M | 5/5 | 0 | abrir brief → |
| Poza Rica | Veracruz | $95M | 5/5 | 5 | abrir brief → |
| Delicias | Chihuahua | $94M | 5/5 | 5 | abrir brief → |
| Tecate | Baja California | $89M | 5/5 | 0 | abrir brief → |
| Tuxtepec | Oaxaca | $84M | 5/5 | 0 | abrir brief → |
| Atlixco | Puebla | $82M | 5/5 | 0 | abrir brief → |
| San Luis de la Paz | Guanajuato | $82M | 5/5 | 5 | abrir brief → |
| Iguala | Guerrero | $81M | 5/5 | 0 | abrir brief → |
| ZM Zacatecas-Guadalupe | Zacatecas | $74M | 5/5 | 25 | abrir brief → |
| Hidalgo del Parral | Chihuahua | $73M | 5/5 | 0 | abrir brief → |
| Apatzingán | Michoacán | $69M | 5/5 | 5 | abrir brief → |
| Valladolid | Yucatán | $69M | 5/5 | 5 | abrir brief → |
| Zihuatanejo de Azueta | Guerrero | $67M | 5/5 | 0 | abrir brief → |
| Juchitán | Oaxaca | $60M | 5/5 | 5 | abrir brief → |
| Tlaxcala | Tlaxcala | $58M | 5/5 | 5 | abrir brief → |
| Huamantla | Tlaxcala | $57M | 5/5 | 0 | abrir brief → |
| La Piedad | Michoacán | $56M | 5/5 | 5 | abrir brief → |
| Río Bravo | Tamaulipas | $51M | 5/5 | 0 | abrir brief → |
| Apizaco | Tlaxcala | $47M | 5/5 | 0 | abrir brief → |
| Salina Cruz | Oaxaca | $44M | 5/5 | 5 | abrir brief → |
| Huajuapan de León | Oaxaca | $41M | 5/5 | 0 | abrir brief → |
| Apaseo el Grande | Guanajuato | $41M | 5/5 | 0 | abrir brief → |
| Pánuco | Veracruz | $41M | 5/5 | 0 | abrir brief → |
| Arandas | Jalisco | $41M | 5/5 | 0 | abrir brief → |
| Matehuala | San Luis Potosí | $38M | 5/5 | 0 | abrir brief → |
| Rioverde | San Luis Potosí | $33M | 5/5 | 0 | abrir brief → |
| Jerez | Zacatecas | $29M | 5/5 | 5 | abrir brief → |
| Huatulco | Oaxaca | $27M | 5/5 | 5 | abrir brief → |
| Pueblo Viejo | Veracruz | $24M | 5/5 | 0 | abrir brief → |
| Calera | Zacatecas | $24M | 5/5 | 5 | abrir brief → |
| Tulum | Quintana Roo | $20M | 5/5 | 5 | abrir brief → |
| Ojocaliente | Zacatecas | $20M | 5/5 | 5 | abrir brief → |
| Tetla de la Solidaridad | Tlaxcala | $17M | 5/5 | 0 | abrir brief → |
| Colotlán | Jalisco | $14M | 5/5 | 0 | abrir brief → |
| Jalpa | Zacatecas | $11M | 5/5 | 5 | abrir brief → |
METODOLOGÍA
Datos leídos desde terra_snapshots (Supabase, SSOT publicado). TAM por producto y plaza calculado con triangulación top-down (Mordor Intelligence, IMARC, IndexBox) × bottom-up (INEGI DENUE SCIAN 467112, ENVI 2024). Puntos de venta Cesantoni desde competitor-stores.json (546 tiendas: 19 Cesantoni, 137 rivales, ~390 distribuidores). 5 productos: pisos cerámicos, SPC, adhesivos, sanitarios, WPC. Cada brief consolida TAM, SOM, score, verdict y GTM model por ciudad.